Effective Date: March 1, 2025
1. Introduction
Bufph Mobile ("App") is developed and operated by Bufph ("Developer"). We are committed to protecting your
privacy and ensuring the security of your data. This Privacy Policy explains how we collect, use, share, and
safeguard your personal information when you use our App.
2. Information We Collect
We collect the following types of information to provide and improve our services:
- Personal Data: When you create an account, we may collect your name, email address, and
profile information. Any photographs uploaded during an item scan are retained only for the lifetime of
the item and are not shared publicly or with other users.
- Usage Data: We may collect data on your interactions with the App to enhance
functionality, personalize content, and recommend similar items.
- Device Data: Information about your device, such as model, operating system, and app
version, may be collected for analytics, troubleshooting, and security monitoring.
- AI Processing Data: Some app features utilize AI to enhance user experience, such as
recognizing scanned items, improving recommendations, and providing automated assistance. AI processing
is conducted in accordance with our data security measures.
3. How We Use Your Information
We use your data for the following purposes:
- To operate, maintain, and improve the App.
- To provide personalized recommendations and search results.
- To enhance security and prevent fraudulent activity.
- To analyze trends and improve user experience through AI-driven insights.
- To comply with legal obligations.
4. Data Sharing
We do not sell or rent your personal data. We only share your information in the following situations:
- With trusted service providers who help operate our platform, under strict confidentiality agreements.
- When required by law, legal process, or government request.
- If necessary, to protect our rights, security, or to prevent fraud.
5. Data Security
We implement industry-standard security measures to safeguard your data from unauthorized access, alteration,
or disclosure. Our services are hosted on cloud providers with strong privacy and security controls.
6. AI and Automated Decision-Making
Our App utilizes AI to provide recommendations, improve search results, and optimize overall user experience.
AI-driven processes do not make legally binding decisions about users. If you have concerns regarding AI
processing, you may contact us for further information.
7. Data Retention and Deletion
We retain your data only as long as necessary for the purposes described above. You may request data deletion
by contacting us at support@bufph.com.
8. Your Rights
Depending on your jurisdiction, you may have rights regarding your personal data, including:
- Accessing, correcting, or deleting your personal data.
- Restricting or objecting to data processing.
- Requesting a copy of your data in a portable format.
To exercise your rights, please contact us at support@bufph.com.
9. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our services or legal requirements.
Updates will be posted within the App and on our website.
